MacArthurGlen

Concept store

INSIDER

In addition to the large selection of international designer brands, the McArthurGlen Designer Outlet Neumünster presented the hottest German and Danish designers in its own Insider concept store at the end of 2017.

For a total of two months all fashion lovers could shop for all the participating brands’ collections from past seasons.

The designers chosen included both new and established brands, such as Lala Berlin, Cecilie Copenhagen, Malaikaraiss and Dawid Tomaszewski. The selection contained a mixture of fashion, accessories and jewelry and presented a wide range of styles for every taste.

The focus of the store was the iconic pieces of the individual designers, which were intended to present each creator’s unique style. In addition to the high-quality products and a minimalist interior design, the store concept was complemented by photo projections.

Our tasks were operational management and handling of the store as well as personnel and logistics.

 

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