For the 50th anniversary of Lustiges Taschenbuch, we created the world’s only pop-up store for Donald, Micky and friends in Berlin.
At the end of 2017, Ehapa Verlag’s temporary store opened for 7 weeks in the Hackesche Höfe in Berlin-Mitte. Entenhausen fans received volumes of the special edition for the anniversary year, which contained a compilation of the most popular stories of the past decades. In addition, there were another 2,500 Lustige Taschenbücher volumes and special editions on sale.
As a special highlight, there were always Disney animators present to answer questions and give drawing tips. The store also served as a location for a number of other events.
In this project, we were responsible for the entire conception, planning, implementation and operation of the pop-up store in close cooperation with Ehapa Verlag.
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