In VOX’s successful prime-time in-house production, well-known investors fight for the entrepreneurs with the best business ideas. With the airing of season 4, VOX presented the fans of the hit series with another highlight. In August 2017, the first “Die Höhle der Löwen” pop-up store opened in the heart of Cologne.
In keeping with the show, the store was furnished in the typical “lion” studio design and remained open throughout the entire fourth season. While at the beginning, a selection of particularly popular products from past seasons was available, new products from the current season were added to the range over the ensuing months.
In close cooperation with VOX, we were responsible for the entire conception and realization of the store, including operations and personnel.
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