The US manufacturer of BBQs and grill accessories opened its first European location in Hamburg at the beginning of 2016. Previously available online and via retail partners, they now wanted to present their brand and products in their own store and give barbecue fans the chance to experience the real American BBQ feeling.
Our team was responsible for the conception and implementation as well as the entire operation of the first Char Broil pop-up store. In Hamburg’s Rindermarkthalle in St. Pauli, a barbecue store was created in Meatpacker District style, with the operation time extended beyond the planned time frame due to its huge success.
Alongside its own products, Char Broil also integrated presentation areas for cooperation partners, including, for example, a well-known men's outfitters and a Hamburg brewery. In addition, the store was used as a location for cookery courses, as well as grill and blogger events that conveyed the “real American BBQ” experience in a rather special way.
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