Alpenwelt

Pop-up store

PRE-OKTOBERFEST POP-UP

Just in time for the 2015 pre-Oktoberfest festivities, OTTO Group subsidiary Alpenwelt (an online traditional costume dealer) opened its first pop-up store on the busy Sendlinger Straße. For two months, this mail-order company, which was previously focused purely on online business, presented its traditional fashion, shoes and accessories for women, men and children in a rustic, welcoming atmosphere.

Again, we were responsible for the operation and the staffing of the stores in addition to location scouting and shop fitting.

 

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